Packaging Design Spotlight: Anteaox Antioxidant Blend

When Anteaox reached out to us, they were ready to take their packaging to the next level. After years of lab testing and refinement, their tea blend was proven to be rich in phenolic antioxidants — and they needed packaging that would capture both the clinical credibility behind the product and its everyday consumer appeal.

Our brief was clear: create a pouch design that felt bold, modern, and trustworthy, while making the science approachable for tea drinkers.

From Concept to Creation

We explored 2–3 initial directions and worked closely with the Anteaox team to refine a look that balanced “driven by science” with a sense of warmth and accessibility. The final design moves away from labels and embraces direct-to-pouch printing, creating a cleaner and more premium finish.

The palette of red, orange, and white connects directly to the new logo direction, while bold typography and clear hierarchy keep the information easy to digest — even with a complex product story.

The Result

The finished pouches feel bright, clinical, and confident, yet approachable. On the front, simplicity leads with the product promise: Antioxidant Blend. On the back, we translated technical phenol profiles into a format that feels structured and trustworthy, without overwhelming the consumer.

For Anteaox, this wasn’t just about new packaging — it was about aligning the look and feel with the scientific integrity of the product itself.

✨ Bold. Clean. Science-backed. Consumer-ready.

👉 Interested in refreshing your own packaging?