Crafted for Flavour: Refreshing Kettle Chips’ Core Range

When an iconic brand updates its look, every detail matters. For Kettle Chips, the goal was simple but high-impact — keep the flavours fans love, but give them a bolder, more modern stage.

At Quirk Studio, we worked with the team at Snackbrands to create a stop-motion video campaign for Kettle’s three core flavours: Sea Salt, Salt & Vinegar, and Chilli.

The Challenge

How do you take packaging that customers already recognise and love — and make it stand out even more in today’s fast-moving retail spaces?

Our Approach

We leaned into movement, colour, and flavour storytelling. The stop-motion format let the chips and packs take centre stage, creating a sense of energy and freshness that feels at home across digital screens and in-store displays.

The Result

A bold, flavour-forward video that captures the essence of Kettle: crafted for flavour, slow-cooked for crunch, and instantly recognisable on shelf.

Why It Matters

For FMCG brands, packaging design doesn’t stop at the bag. Every touchpoint — from supermarket aisles to digital signage — is a chance to reinforce identity and build loyalty. This project shows how smart creative can help a household name stay relevant and eye-catching.

✨ Want your brand to shine this way? Our Full Body Branding package helps lifestyle and FMCG businesses refresh their identity from pack to campaign.