7 Packaging Design Trends Helping Australian Brands Stand Out in 2025

Your packaging is more than a container — it’s your silent salesperson. In a crowded FMCG and wellness market, the brands that stand out aren’t just well-designed, they’re strategically designed. Here are seven packaging trends reshaping shelves (and online feeds) in 2025 — and how your business can use them to attract the right customers.

Minimal, premium pouch packaging for Ivy Nutra’s All Day Whey Protein. The design features soft botanical illustrations with a clean white base and gold typography, paired with a playful strawberry accent for the Strawberry Burst flavor.

1. Bold Minimalism with a Twist

Consumers are gravitating toward cleaner designs — but not boring ones. Bold type, confident use of space, and a single accent element create a premium, modern look.

2. Retro Revival for Emotional Pull

70s fonts, vintage textures, and nostalgic palettes connect emotionally with buyers. Perfect for snacks, drinks, and lifestyle products aiming for that “feel-good” familiarity.

3. Eco-First Materials That Tell a Story

Australians are increasingly eco-conscious. Compostable pouches, recycled paper tubes, and glass packaging aren’t just sustainable — they’re a badge of pride.

4. Playful Illustrations & Hand-Drawn Elements

FMCG brands are embracing fun, human touches: doodles, whimsical patterns, or imperfect textures that feel approachable and unique.

Bold, colorful coffee cup designs for Italia Coffee in Barbados. Featuring vibrant pink, yellow, and aqua illustrations against black and white backgrounds, the playful artwork captures the energy and lifestyle of the brand while keeping the identity modern and eye-catching.

5. Multi-Channel Ready Packaging

It’s not enough to stand out on the shelf — your packaging must also photograph beautifully for Instagram and e-commerce. Think bright palettes, clear hierarchy, and unboxing experiences.

6. Typography as Hero

Custom typefaces and oversized typography are pushing logos aside in favor of copy that doubles as design. A great way to communicate brand personality instantly.

Minimalist concept packaging for ALVAE’s eco-conscious cleaning line. Featuring a soft matte beige pump bottle with clean typography and refined structure, the design reflects simplicity, sustainability, and modern elegance — perfectly aligned with a premium lifestyle brand.

7. Story-First Design

Packaging that shares origin, purpose, or community ties wins attention. QR codes are making a comeback as a bridge between packaging and digital storytelling.