Bringing Tyrrells to DoorDash
Quirk was engaged to develop creative assets for a promotional campaign featuring Tyrrells and DoorDash. Working within Tyrrells' established brand identity, we created a series of campaign visuals that balanced promotional messaging with the playful personality and distinctive visual language that have made the brand instantly recognisable.
The campaign focused on promoting Tyrrells' crinkle-cut flavour range across digital and social channels, creating engaging content designed to capture attention, encourage product discovery and drive customer engagement within the DoorDash platform.
The Challenge
The campaign needed to promote Tyrrells' crinkle-cut flavour range within the DoorDash platform while remaining unmistakably Tyrrells. The creative had to work across multiple flavour variants, communicate promotional pricing and maintain the playful character that customers associate with the brand.
Extending an iconic FMCG brand into a new digital environment
Designing campaign creative for an established food brand requires a different approach to building a brand from scratch. The challenge was to create fresh, attention-grabbing marketing assets while remaining consistent with Tyrrells' existing visual identity and tone of voice.
Drawing inspiration from the brand's signature rural illustrations, vintage typography and playful storytelling, we developed a creative direction that felt immediately familiar to existing customers while introducing the new product range in a fun and engaging way.
Every visual element was carefully considered to maintain brand recognition while supporting the promotional objectives of the campaign.
Designing for digital and social media
The campaign was developed primarily for digital environments where content has only seconds to capture attention. Promotional offers, product photography and campaign messaging were combined into highly visual layouts designed to perform across social media, digital advertising and e-commerce platforms.
By pairing bold promotional messages with Tyrrells' distinctive visual style, the campaign created a consistent experience across multiple customer touchpoints while reinforcing the brand's playful personality.
Campaign assets that drive engagement
The final campaign delivered a suite of social media and promotional assets that successfully brought together the personalities of both Tyrrells and DoorDash. The creative maintained strong brand recognition while providing the flexibility required for multiple flavour variants, promotional messages and digital placements.
Deliverables included:
Campaign concept development
Promotional campaign artwork
Social media creative assets
Digital advertising assets
Product launch campaign visuals
Multi-format rollout design