Supplement Branding & Packaging Design
Build a supplement brand people trust, remember and reach for.
Quirk creates distinctive branding and packaging for supplement, nutrition and wellness brands across Australia. From brand identity and first-product launches to scalable packaging systems for growing ranges, we build brands designed to perform on shelf and screen.
Supplement packaging has a lot to do at once.
It needs to build trust, communicate quickly and stand apart in a category crowded with competing claims, ingredients, formats and benefits.
Great supplement packaging doesn't just make a product look good. It creates a clear hierarchy, makes ranges easier to navigate and gives the brand a recognisable presence across retail, e-commerce and social.
We bring brand strategy, identity and packaging together to create supplement brands that feel credible, distinctive and built to grow.
From idea to finished pack.
Whether you're launching a new supplement brand or evolving an existing one, we build the visual identity behind it, from logo, typography and colour to a distinctive brand system designed to work consistently across packaging, digital and future products.
Brand Identity
Strategic packaging design that balances brand personality with clear product communication. From bottles and cartons to pouches, tubs, sachets and other supplement formats.
Supplement Packaging
Launching multiple products, flavours or strengths? We create packaging systems that keep the range recognisable while making individual SKUs easy to distinguish.
Packaging Systems & Range Architecture
For established supplement brands that have outgrown their current look. We can evolve the identity and packaging without losing the recognition you've already built.
Packaging Refreshes
We take approved concepts through to final artwork, preparing packaging files for production and working with supplied specifications and dielines.
Production-Ready Artwork
Supplement brands we've helped bring to life.
IVY NUTRA
Sports Nutrition · Brand Identity · Packaging Design
A complete identity and packaging system for Ivy Nutra's All Day Whey range, designed to bring a more approachable, lifestyle-led personality to sports nutrition.
A consistent packaging architecture brings the range together, while colour and illustration give each flavour its own distinctive identity.
BEAUTY+
Beauty Supplements · Packaging Design
Premium supplement packaging designed to sit at the intersection of beauty and wellness. A restrained visual approach creates a sophisticated brand presence while keeping product information clear and considered.
More than supplement packaging.
A strong pack starts with a strong brand.
That's why our work can begin before packaging design. For new supplement businesses, we can develop the positioning and visual identity alongside the packaging, creating one cohesive system from the beginning.
For established brands, we can work within an existing identity or help evolve it where the packaging has outgrown the brand behind it.
The result is not simply a label that looks good. It's a brand with a visual language that can extend across packaging, e-commerce, campaigns, social content and future products.
Supplement packaging carries a lot of information. Brand, product type, benefit, flavour, format, quantity and supporting information all compete for limited space.
We use hierarchy deliberately so customers can understand what they're looking at quickly, while the brand remains distinctive.
Designed to communicate at a glance.
That means considering:
Brand and product hierarchy
Product names and key descriptors
Flavour and SKU differentiation
Range architecture
Front-of-pack communication
Typography and information density
Colour and visual coding
Pack format and physical constraints
The goal is clarity without making every supplement brand look clinical or generic.
From first idea to production-ready packaging.
01 Discover
We get to know the product, audience, competitive landscape, range and ambitions for the brand.
02 Define
We establish the creative direction and how the brand needs to position itself within the supplement category.
03 Design
We develop the identity and/or packaging direction, establishing the visual system, hierarchy and range architecture.
04 Extend
Once the core direction is approved, we roll the system across additional SKUs, flavours, sizes or formats.
05 Deliver
Final packaging artwork is prepared using the supplied dielines and production specifications, ready to move into production.
What does supplement packaging design cost?
Every project is different depending on the number of products, packaging formats and whether we're creating the brand identity as well as the packaging.
Supplement packaging design typically starts from $4,000 + GST for a single SKU.
For multi-SKU ranges, new brand launches or projects requiring brand identity and packaging, we'll provide a tailored proposal based on the scope.
Supplement Branding & Packaging FAQs
Still have questions? Take a look at the FAQ or reach out anytime. If you’re feeling ready, go ahead and apply.
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Yes. We work across supplements, sports nutrition, vitamins, wellness and related consumer health categories, designing both individual products and scalable packaging systems for larger ranges.
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Yes. Quirk is a branding and packaging studio, so we can create the brand strategy, visual identity and packaging as one connected project. We can also work with an established identity if you already have one.
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Absolutely. Multi-SKU systems are a major part of our packaging work. We create a consistent master design and establish ways to differentiate products, flavours, strengths and formats while keeping the range recognisably connected.
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We can design across pouches, tubs, bottles, cartons, sachets, sprays and other formats using the packaging specifications and dielines supplied for your product.
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Yes. We work with both new and established brands. A refresh can range from refining the packaging hierarchy and visual system through to a larger identity and packaging redesign.
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Yes. Once the design is approved, we can prepare final artwork using your printer or packaging supplier's specifications and dielines.
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We design packaging around the product information and requirements supplied by you, your manufacturer or regulatory advisor. While Quirk doesn’t provide regulatory or legal advice directly, we understand the importance of getting this right and can recommend a specialist if you need support with TGA requirements, claims or packaging compliance before production.
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Yes. Quirk is based in Sydney and works with brands throughout Australia and internationally. Our process is designed to work remotely, so location isn't a barrier.
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Most packaging projects take approximately 4–8 weeks, depending on scope, feedback and the number of SKUs involved. Larger branding and packaging projects may require longer.
Let's create something people remember.
Whether you're launching your first product, building a new supplement range or refreshing an established brand, we'd love to hear what you're working on.